The wellness industry blossomed in 2018, and there is no doubt it will continue its vibrant bloom into 2019 and beyond. The definition of wellness has slowly shifted away from simply being healthy in the physical body through diet and physical activity; it is now morphing into a look at wellness of the ‘whole person’ – or being well in body, mind and soul – and this definition particularly holds true with Millennials and Gen Z. As more people grasp this, products and trends will continue to shift accordingly. After all, according to the Global Wellness Institute, the wellness economy is a whopping $4.2 trillion market and is posed to grow exponentially in 2019 as companies realize the opportunity.
The topic of wellness will continue to gain momentum in 2019, and we are excited to watch as more individuals embrace wellness for themselves to get healthy in mind, body and soul!
Without further adieu, here are SoHookd’s top wellness trends of 2019. Have any trends to add? Leave them in the comments below!
From the Gym to Your Home
This trend might have gained some spotlight with Peloton and other online workout databases in 2018, but the spotlight is going to continue to shine on a number of other innovative at-home fitness products in 2019. Tech products like Mirror – an actual mirror when it’s off, and a robust workout board you can stream live classes or a library of on-demand workouts – and Tonal – a combination of equipment, videos and personal guidance on demand – and online products with at-home workouts like GymGo — a service which brings personal trainers to your home through their online services — will be the first of many to continue this at-home workout trend.
The Healing Superfood: Mushrooms
Mushrooms and mushroom powders in coffee, smoothies, dressings and more will continue fill the shelves of your local organic grocery and bombard your Instagram feed into the new year. We know mushrooms might not be the sexiest of ingredients, but hear us out. You are likely aware of this fungi (in fact, it’s the second highest-ordered pizza topping behind pepperoni!), but did you know they have nutrient-rich, healing qualities? Mushrooms contain antioxidants, prebiotics and digestive enzymes, and research suggests mushrooms can improve your immune system, heart and brain health, and boost your natural energy level. 2019 might just be the year of the mushroom.
From Home to the Workplace: Employee Wellness
We’ve said it before, and we’ll say it again: every single company, no matter the industry, must have wellness built into its DNA if it wants to survive and thrive. Millennials and Gen Z are hyper-focused on health and well-being, so with one in three Americans in the workforce being a millennial and with Gen Z’s first time entering the workforce this year (they poised to surpass millennials in numbers this year!), it is imperative companies show they care about the wellness of their employees and customers in order to recruit top talent and flourish.
If that strikes a chord with you, and you’re not sure how to take your company’s wellness program to the next level (or to take the first step and start one), reach out to us today! And be sure to watch out for SoHookd’s 2019 Workplace Wellness Trends on the blog next week for even more great intel on the year ahead.
The Non-Dairy Beverage: Oat Milk
This beverage caused quite a stir in 2018 when coffee shops could barely keep it in stock long enough to pour that gorgeous latte art. If that rage was any indication, oat milk will continue to grow in popularity in 2019. Oat milk is perfect for anyone who is vegetarian or vegan or those who have allergies to dairy, soy or nuts. Get ready, Instagram – oat milk is here to stay.
The Cure to Stress: Mindfulness
Here’s some sobering news: in Gallup-Sharecare’s report on wellness, researchers found “…2017 was a challenging year for Americans’ well-being. The national Well-Being Index score for the U.S. in 2017 was 61.5 – a decline from 62.1 in 2016. This overall drop was characterized by declines in 21 states, easily the largest year-over-year decline in the 10-year history of the Well-Being Index. Not a single state showed statistically significant improvement compared to the previous year, which is also precedented in Well-Being Index measurement.” As anxiety, depression and that feeling you’re always connected weighs down on the psyche from a rough 2018, many are turning to mindfulness, mind-body connection and meditation to reduce stress, improve sleep, control anxiety, improve memory and more. Products like Headspace and Calm are just the beginning, and innovative technology in addition to in-person mind-body classes will continue to grow in popularity in 2019. If you are interested in experiencing mindfulness classes or want to test out an online meditation subscription, check out SoHookd’s offerings on the SoHookd Marketplace!
All Things to All People: Convergence of Wellness
Wellness is no longer reserved solely for the gym and your organic grocery. Now places like your office building and your apartment complex are becoming wellness meccas. As corporations realize the importance of wellness to Millennials and Gen Z, they are beginning to make wellness in all forms accessible 24/7 in the places they spend most of their time – home and work. With wellness as the new luxury, these spaces will bring all forms of wellness into the fold. Spaces focusing on air, water, nourishment, light, movement, comfort, sound, mind and community will continue to be front-of-mind, high-end dwellings where millennials and Gen-Zers want to work, live and play in 2019.
From Anxiety to Ahhhh: CBD Products
Cannabidiol (CBD), the non-psychoactive chemical compound and brother of THC, gained traction in 2018 and there’s nowhere for this wellness trend to go but up. 2019 will continue to see more and more CBD-infused products become mainstream, from patches to oils, lotions to fruit drinks, coffee and more. CBD is known to alleviate inflammation, and many treat anxieties, depression and pains, with users receiving the medicinal benefits of the marijuana plant without the psychoactive effects.